Grant Stern Alex Wall you’re getting great results, congrats. Not everyone is professionally gaming the system as Facebook changes it, for profit, with a huge budget, right now.
Compare FB to twitter – which is still roughly “in situ” from its original status when I keep saying that FB Pages is a strictly ad platform. Twitter shows promoted posts, has cards, few other things, but it’s not sorting the data for you. Facebook Pages is nothing more than Google adsense with a places profile – but 2 years ago, pages were something else.
These social networks aren’t just advertising platforms – there’s political implications to this. Consider that in the 2012 election, people with pages could do basically anything reach wise, that the Algorithm thought would build more traffic because it was interesting. Now, Facebook decides the price of that access. If you followed yesterdays news, this has major implications. Broadcast platforms that aren’t content neutral tend to broadcast – where FB everything used to be based more on interaction and audience response, like a social netowrk.
Big picture – this is a major downer, really the end of an era of open communication between the newspaper era – if Facebook grows the pages platform further.
If it becomes a wasteland because millions of people like me say “Fuck It” then someone else has the next big thing.
For someone in your setting, have fun, Rock and Roll with the platform.
For someone that isn’t going to access a six figure monthly budget in their chair, not working enterprise level, Facebook might as well be a newspaper.
There’s no mystery left, nothing to even discuss. It is pay for play and nothing else. A sad day.
I leave you with this: Wikipedia defines social media as this:
“Social media is the interaction among people in which they create, share or exchange information and ideas in virtual communities and networks.”
Its hard for me to tell where a zero engagement social media page falls in this definition.
